Sunday, December 14, 2008

The Roots of UGC


So just a little side note, the first people to capitalize on promising audiences some commercial fame is Doritos (or at least to the best of my recollection). 

They had a contest Dec. 08 challenging audiences to come up w they're very own Doritos ad. But you probably know this already considering the MASSIVE hype it generated. 1 mil buckaroos went to the creator if it was voted most popular superbowl ad of the year. Now thats what I call using your audience wisely.

Thinking of this made me want to look up the winning ad that was aired. Not too shabby. 

PS. My future profession is being outsourced to the average Joe! Should I be in panic mode?

PSS. For your viewing pleasure -->

1 comment:

Unknown said...

i love this blog!
keep it coming alyssa!