Something that happened to me recently really hit home on how viral/ buzz/ word of mouth advertising really does WORK.
I was hanging out with a friend of mine who loves to U tube surf. He says , "Hey! There's this hilarious vid you gotta check out!". This vid turned out to be an ad for tide to go. Apparently some find it more funny than others (not really my thing), but undeniably clever.
But the real gem of the ad struck me the next day... as I sat in class. I don't remember how it came up, but I found myself talking to a friend in class who was raving about a hilarious ad he'd seen involving a talking stain.
You know you've hit home with an add when it extends beyond entertainment to become a subject of discussion! As it is my subject here. Oh the irony. lol. Was this a ploy envisioned by a genius media planner or simply the ad's natural course? Either way , its what I call priceless ad time.
Check out the infamous stain on my video bar....
1 comment:
Hey Alygto, I work for Tide To Go and think that's awesome you have seen word of mouth exist for our commercial.
It's definitely a very popular ad... CBS actually has that commercial in their running of the top 10 Super Bowl commercials of all time: www.cbs.com/tide
By the way, let me know if you have any questions about anything. I hope you don't mind me commenting on your blog. Have a nice day, and thanks for sharing.
Shawn
tidetogoapop@gmail.com
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