Capitalizing on U.G.C (user generated content)

So, a couple of months ago (aka 1 month ago), a very sad thing happened to Canada and its cultural heritage. CBC lost the theme song of Hockey Night in Canada (which was then bought by CTV to use on TSN etc.). 

I must admit, even I, a far from avid hockey viewer was disturbed by the news. CBC's brainiacks luckily came up with as good as a solution as they could - capitalize on the User Generated Content trend. So came about the Hockey Night in Canada theme song competition. You can listen to the final tune "Canadian Gold" in my video bar. 

While it can never compare to the original (which is engrained in every Canadians head) it was a genius idea. Who can complain about song that came about from the unleashed creativity of y

our own Canadian neighbors (and that you voted on!). If the end result sucks we only have each other to blame. (Plus the 100 000 dollar prize awarded by CBC is nothing compared to the 2

.5 - 3mil being asked by the last song guy.)

Cheers to the

CBC growing some brains.