Advertisers have not hesitated to capitalize on the 'touching is believing' trend. I'm pretty sure we are far from seeing the peak of this trend in action.
Some implementations I found creative....
Nokia touch screens in London bus stops. Why didn't advertisers think about this sooner? Bored people in bus stops = easily entertained by mundane game. Brilliant. Check it out on my video bar.
Touch screen window displays at retail outlets. These babies let you browse catalogues from the comfort of the front store display window? I'm still indecisive about this medium's added benefit... but definitely an attention grabber. There's professional services dedicated entirely to this thing. Check out http://www.advertisingtouchscreens.co.nz/home.html for an example.
On a slight tangent... not quite touching but definitely interactive;
A couple years ago a big Canadian phone company promoted its new LED camera phone by setting up a camera in Dundas Square which took pictures of passerbys only to display them on huge billboards moments later. (In the "Picture Yourself Here" campaign). Personally, I'd probably freak if I saw my picture billboard high --- and I'm wondering... how did they get people's consent? Did they even bother.. I see lawsuit potential!
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